Report/Demographics

2012 Baltimore Book Festival Demographics

  • 45-55,000 visitors / 100+ exhibitors / 225+ author appearances / 85 volunteers / 15 food and beverage vendors
  • Total economic impact on the City of Baltimore: $4.82 million
  • Admission is 100% FREE and open to the public
  • Produced by the Baltimore Office of Promotion & The Arts
Top attractions:
  • Browse and shop for books (68.4%)
  • Author appearances and book signings (52.4%)
  • Music (45.7%)
  • Food and beverage vendors (38.6%)

The Audience:

  • 2012 attendees spent $1.27 million with Baltimore Book Festival vendors
  • 65.5% female
  • 66% Caucasian
  • 24% African-American
  • 4.3% Hispanic
  • 4.1% Asian
  • 42.4% single
  • 30.8% married
  • 9.8% partnered
  • 22.5% live with dependent children
  • 16% visited the festival with children
  • 69.3% have earned an undergraduate degree or higher
  • 32.5% household income is $80,000 and above
  • 14% age 18-24
  • 28.3% age 25-34
  • 21.4% age 35-49
  • 27.3% age 50-64
  • 59% can identify two or more Baltimore Book Festival sponsors

CLICK HERE for the full 2012 Audience Research & Economic Impact Study conducted by Forward Analytics.
Volunteer Information

When:

Sept 26-28, 2014
Fri & Sat: Noon - 8pm
Sun: Noon - 6pm

Where:

Baltimore Inner Harbor

Thank You, Sponsors!

 
 
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