REPORT DEMOGRAPHICS
The Event
- Baltimore’s FREE celebration of the literary arts: September 28-30, 2012
- 55,000 visitors / 215 exhibitors / 225 author appearances / 85 volunteers / 15 food and beverage vendors
- Total economic impact on the City of Baltimore: $4.51 million
- Top attractions:
- browse and shop for books (73%)
- author appearances and book signings (50.3%)
- music (46%)
- food and beverage vendors (39.2%)
The Audience
- 59% can identify two or more Baltimore Book Festival sponsors
- 89% have a positive attitude about Baltimore Book Festival sponsors because of their association
- 68% are more likely to purchase the brands of Baltimore Book Festival sponsors
- 2009 attendees spent $1.32 million with Baltimore Book Festival vendors
- 55.7% female
- 71% - Caucasian
- 22% - African-American
- 4.2% - Hispanic
- 2.8% - Asian
- 43% - single
- 37% - married
- 12% - partnered
- 22.5% - live with dependent children
- 17% - visited Baltimore Book Festival with children
- 73.6% - have earned an undergraduate degree or higher
- 55.6% - household income is $60,000 and above
- 13.5% - age 18-24
- 24.6% - age 25-34
- 27.3% - age 35-49
- 26.5% - aged 50-64
CLICK HERE for the entire Economic Impact Study – conducted by Forward Analytics