Sponsorship Report

When:
September
28-30, 2012
Fri & Sat: noon-8pm
Sun: noon-7pm

Where:
Mt. Vernon Place,
centered on 600
North Charles St,
Baltimore MD 21201

  

 

                                            North Park (food, live music, etc.)                

 
Crafts Corridor in the Children's Park        Bank of America Literary Salon Tent
                  (West Park)                                                        (East Park)

 
Crowds book browsing                                                 Fr. Leo Patalinghug conducts 
(South Park)                                                                     a cooking demo on the Food for 
                                                                                           Thought Stage presented by IKEA

Look back at Baltimore Book Festival 2011 by clicking on the links below to view sponsor testimonials, festival demographics, site map, print ads, articles,
E-blasts and more!

The 17th annual Baltimore Book Festival (September 28-30, 2012) offers wonderful opportunities to connect with a diverse audience and maximize brand awareness. The festival features 200 plus nationally recognized and local authors, cooking demonstrations by celebrity chefs/cookbook authors, children's writers and activities, live music, beer and wine, food and more than 100 exhibitors and book sellers within Baltimore's historic Mt. Vernon neighborhood.

For 2012 Baltimore Book Festival sponsorship information, please contact:
Bob Sicard
Corporate Sponsorship Director
Baltimore Office of Promotion & The Arts, Inc.
bsicard@promotionandarts.org
443-263-4321 (Direct Tel.)
410-752-8632 (Main Tel.)
410-385-0361 (Fax)

Sponsor Testimonials
Click
here to find out what sponsors are saying about their Baltimore Book Festival experience.

Festival Economic Impact Study
Click
here to view the Baltimore Book Festival economic impact study, compiled by Forward Analytics, a survey firm.

Baltimore Book Festival 2011 Site Map
To view the Baltimore Book Festival site map, click
here

Baltimore Book Festival Ads (*includes select sponsor logos)
Baltimore Gay Life Newspaper, August 19 and Sept. 2 and 16 

City Paper, August 31

Urbanite (September issue)

City Paper, Sept. 7

City Paper, Sept. 14 and 21

The Afro-American Newspapers, weeks of Sept. 16 and 23

The Baltimore Times, weeks of Sept. 16 - 23

The Baltimore Sun (LIVE! section), Sept. 16 and 23

The Baltimore Sun, Sept. 18

b, September 21
             
The Baltimore Messenger, Sept. 21

Baltimore Book Festival Articles 
Baltimore Book Festival articles highlight both the event and the appearance of
200 plus authors such as Sherman Alexie, Tavis Smiley, Common, Terry McMillan and others.

Getting Lit, What Weekly Magazine, Sept. 14

Line Up of Food/Drink Authors (In Good Taste Blog) Baltimore magazine, Sept. 20

Baltimore Book Festival events for music lovers: Riot grrl panel, 8 Ohms and the Crawdaddies, Sept. 21

Baltimore, D.C. compete for weekend book lovers, Sept. 23

Baltimore, D.C., compete for weekend book lovers, Sept. 23 (pg.2)

Get Out (weekly event guide for arts & entertainment), The Baltimore Sun (LIVE! section), Sept. 23

Author Sherman Alexie finishes state tour at Baltimore Book Festival, The Baltimore Sun, Sept. 24

Weekend Rewind, The Baltimore Sun, Sept. 26

Baltimore Book Festival E-blasts
E-blasts are an important part of the festival's grassroots marketing efforts. Examples of the event, author and program area promotion are included below.

Baltimore Book Festival

Ladies' Night Out on Friday, Sept. 23 in the Bank of America Literary
Salon

Food for Thought Stage presented by IKEA

Children's Park

Baltimore Book Festival Program
The festival program was inserted into 91,000 copies of media partner City Paper's Best of Baltimore issue on Wednesday, September 21. An additional 5,000 copies were also available on-site for a small donation ($1).

Click on the links below to view the outside back cover of the Baltimore Book Festival program where corporate, media and in-kind sponsors were thanked, and advertisements in the program for Amtrak, Bank of America and City Paper.

Back outside cover (Crediting corporate and media sponsors)

Advertisements within the Baltimore Book Festival Program - Amtrak, Bank of America and City Paper
Click
here to view the Baltimore Book Festival media summary which lists print /web ads and radio spots (primarily obtained through trade), along with the values.

Baltimore Book Festival Press Materials
Our Communications Department works diligently to promote the festival to local and regional media outlets (approx. 240). Click on the links below to view select event press releases.

Baltimore Book Festival (preview press release), July 19

Baltimore Book Festival (main release), Sept. 6

Baltimore Book Festival Media Summary
Click
here to the view the Baltimore Book Festival media summary which includes a listing of print, radio and television advertising. Many of the advertisements are obtained through media partnerships.

Baltimore Book Festival Signage
Signage includes two festival map signs (4' x 8') posted during the event, along with other signs for various program elements such as the Bank of America Literary Salon, City Lit Stage and more.
      
 
Festival Map Signs                                       Food for Thought Stage presented by IKEA
(4' x 8')                                                             Sign (4' x 8')

    
 City Lit Stage presented by Urbanite     Bank of America Literary Salon 
 Schedule Sign (4' x 8')                                 Schedule Sign (4' x 8')

Plan Your Visit

Thank You, Sponsors!

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